DDB WORLDWIDE
Many companies are now exploring the advantages of utilising cloud technology . DDB ’ s Regional IT Director Wayne Moy saw its potential nearly a decade ago , and explains how the advertising firm continues to provide increased flexibility for its customers
Established back in the 1940s , multinational corporation ( MNC ) DDB Worldwide has become one of the oldest ( and largest ) advertising holding companies worldwide . Its strong brand reputation and work with both international brands , such as McDonald ’ s , Volkswagen , Exxon Mobil and Unilever , and national brands across Asia has enabled the firm to deliver innovative , personalised products and services to its clients on a global scale .
Working in the TV industry for a decade , Regional IT Director Wayne Moy joined DDB with the aim to overhaul the company ’ s fragmented IT infrastructure . Whilst it remains essential for DDB to adapt to different working cultures as a global enterprise , its operations are also influenced by the emergence of new digital tools and solutions .
“ Many companies are moving towards the cloud . A decade ago , people in IT were very hesitant . I was laughed at for putting email on the cloud eight years ago , because people were claiming this to be insecure , but nowadays , if you don ’ t put your email on the cloud , you will be laughed at ,” explains Moy .
“ Another area of global focus is IT security . People are increasingly conscious because it ’ s becoming costly for businesses , if their data is breached . IT security may be expensive , but a company ’ s reputation
100 April 2018