DDB WORLDWIDE
“ Machine learning is an opportunity that we should invest time in because advertising in the traditional sense is slowly declining ”
Wayne Moy , Regional IT Director , DDB
It ’ s quite a challenge for us .”
Additionally , DDB works with a significant number of financial and insurance companies , which request that the DDB ’ s IT team complies with the individual internal company data security compliance policies which each company houses ,” adding another layer of complexity .
Strong team Despite this , DDB ’ s operations are underpinned by an exceptional workforce . At senior level , weekly meetings with influential management figures from across the business enable the company to discuss key issues which will impact DDB ’ s operations , both nationally and internationally .
“ Everyone ’ s involved , even finance and procurement . We handle issues and talk about projects that are global ,” notes Moy .
On the ground , Moy expresses immense pride in his team and observes that it is one of the main drivers behind his long-term tenure at DDB .
108 April 2018