ASIA
the digital space . New technologies will reshape traditional business models , and DDB will need to further adapt the ways in which it supports clients in marketing products and services to remain one of the most prestigious MNC ’ s in the world .
“ The internet of things and machine learning are really two areas that we should tap into ,” comments Moy .
“ Machine learning is an opportunity that we should invest time in because advertising in the traditional sense is slowly declining . Less people are watching traditional TV . They are watching online media . When they ’ re online we can capture data of what they like and dislike and their viewing habits .
“ We can gear towards marketing towards specific people with specific marketing . There are many advertising companies in the world but what differentiates us from the rest is the services or products that we can provide that others do not .”
Moy concludes : “ These technologies are opportunities where we can provide services that others do not , and we will take this opportunity to develop new products and services to offer our clients . This differentiates us from the rest of the pack .”
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