ASIA
“ At Singapore Life ; we are focusing on where customers have not had the kind of experience they should have had and find ways of providing that through technology ”
Walter de Oude , CEO , Singapore Life
Over the course of his career , de Oude has lived and breathed this changing financial landscape . Having held executive roles in actuary and banking as well as asset management , de Oude developed an understanding of how larger organisations work and how they can do more for the customer .
“ Most big organisations are not always 100 % driven by what customers truly want ,” he says . “ Of course , the customer is important , but many institutions tend to be more focused in serving the needs of the organisation first . If companies are able to find something in the best interest of the customer , then that ’ s a bonus .”
“ At Singapore Life ; we are focusing on where customers have not had the kind of experience they should have had and find ways of providing that through technology .” de Oude believes that the financial customers have been underserviced , particularly when it comes to life insurance . Customers don ’ t really want to purchase life insurance , it ’ s a hassle and time consuming . So , Singapore Life strives to make the process of getting and managing life insurance as simple as possible , using technology as a means of achieving that .
This , de Oude believes , will provide more measurable value for the customer .
“ We take the efficiency of technology and we transfer it into better value for our customers ,” he says . “ It ’ s all about taking
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