DIGITAL STRATEGY
“ The CEO or business unit leader must champion the digital transformation and drive accountability for it ”
- Deidre Paknad Co-founder and CEO of Workboard the digital transformation and drive accountability for it , pressing on despite friction , anxiety and resistance from those who won ’ t change habits . Also crucial is velocity : short sprints instead of long waterfall cycles . Establish short range success metrics and set a fast drum beat to achieve them . In addition , be digital and datadriven in activating and managing the digital transformation strategy – driving such a transformation with a thousand PowerPoints and meetings is absurd for a digital organisation , which you want to be .
It must also be recognised that communication is where strategy execution breaks down . Don ’ t overestimate your communication effectiveness or your team ’ s ability to remember – make sure you apply and translate your strategic priorities into their day-to-day work . Objectives and Key Results ( OKRs ) and Workboard are an excellent mechanism to drive this . Lastly , don ’ t
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