Technology Magazine April 2018 | Page 156

BRIGHTSTAR CORPORATION

The use of mobile devices in the last 10 years has grown exponentially , influencing the way in which we live , work and communicate . A recent report by the GSMA has shown that the number of people utilizing mobile services exceeded 5bn in 2017 , and the number of unique mobile subscribers is also set to reach 5.9bn by 2025 which is equivalent to 71 % of the world ’ s population .

Such growth has placed increased pressures on the telecommunications industry .
Owned by Softbank Group , Brightstar is an international mobile service provider that is a significant player in the wireless industry . The company simplifies the wireless world , making mobile technology accessible to everyone . To do this , Brightstar looks after every stage of a device ’ s lifecycle , from the moment it ’ s manufactured to the moment it ’ s time to trade it in and re-market it around the world . Whilst it consistently competes with competitors to deliver exceptional , bespoke products and services amidst a complex minefield of consumer buying behaviors , the company has built a solid foundation from which to drive customer engagement .
Serving carrier , retail and enterprise customers across 80 countries , Brightstar ’ s integrated services have enabled it to deliver one of every 23 wireless devices across six continents , where it looks after every stage of a device ’ s lifecycle .
156 April 2018