Customer power Seamlessly linking with its customers ’ businesses has seen Brightstar gain a significant edge over competitors to become the provider of choice on a global scale .
“ Brightstar is known for innovation and helping customers solve problems . We listen to our customers to understand what kind of issues they ’ re facing in servicing their customers , and we innovate a solution to solve their problems ,” explains Antony Harrat , Global Vice President of Indirect Procurement and Real Estate at Brightstar .
“ It ’ s never been easier for customers to vote with their feet . Customers are researching and evaluating their purchase online before they step into a store and , in many cases , continue to do so within the retail estate . Working with customers proactively to start to predict their customers ’ next moves before they make it – potentially with another operator – is one way we ’ re enabling the industry to address these challenges .”
Universal appeal Witnessing the evolution of its customers ’ demands , the millennial
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