USA
BRIGHTSTAR ’ S MOBILELIFE SOLUTION GIVES EMPLOYEES THE
ABILITY GAIN ACCESS TO WIRELESS DEVICES ,
ANYTIME , ANYWHERE generation in particular has created a raft of opportunities for Brightstar . The desire for choice and emphasis on budget remain strong drivers in the development of affordable and flexible buying or leasing options . “ Millennials have been associated with ‘ Generation Rent ’. They ’ ve been reluctant to buy items like cars , music and movies . Instead , they ’ re turning to new types of services that provide access to products and experiences without the burden of outright ownership ,” notes Harrat . “ Millennials no longer want to own their device . They want to own
their data and photos , but they also want a new device as soon as it ’ s released . Generation Rent has given way to leasing plans where the buyer never owns the device and can return it for an upgrade after a contractual time . If wireless carriers can move customers to a lease model , the upgrade mentality is more important than ownership .
“ We see opportunity in affordability solutions such as device leasing and financing through our Brightstar Flex service , for example , which gives consumers access to the latest devices and lower cost of ownership , and with device protection via our Brightstar Halo service .”
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