Technology Magazine April 2018 | Page 163

USA
Multi-use appeal There are approximately 80mn high-end used devices globally , and Brightstar manages up to 15mn of them . With such significant market share , the company has also transformed not only the way it collects devices , but the way in which it grades and returns them to market .
“ Brightstar enables consumers to trade-in their used devices for a discount on a new smartphone , which makes devices more affordable . In turn , used smartphones are wiped clean and remarketed around the world at an affordable price ,” says Harrat .
“ We also offer innovative payment solutions so consumers can purchase or lease a device using affordable monthly payments . Making technology accessible also includes protecting consumers ’ investments in phones by offering insurance , protection and warranty coverage .”
Its Echo service therefore grants the opportunity for buying back used devices in-store , online , via apps or over the phone , where customers can receive the best value on used devices through its global re-marketing network .
By looking deeper at the enterprise market , Brightstar analyzed all available statistics to further appeal to this segment . Published research by Penn Schoen

ITS INTEGRATED SERVICES HAVE SEEN BRIGHTSTAR DELIVER ONE OF EVERY 23 WIRELESS DEVICES ACROSS SIX CONTINENTS

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