USA
Berland for Dell and Intel highlighted that 42 % of 18-34-year-olds are likely to quit a job with sub-standard technology , in stark comparison with 25 % of employees aged 35 and over . 82 % of this category would also consider the use of technology on offer when considering whether to take a new job , the research found .
In light of such findings , Brightstar undertook its own research and identified that up to 40 % of enterprises lack a strategy for mobile . The recent launch of its MobileLife solution seeks to close this gap . Built specifically for enterprises , it gives employees the ability gain access to wireless devices , anytime , anywhere .
“ Companies are always looking to operate leaner and need to make difficult decisions around emerging workforce technology demands without the headache of managing allocation , in-life management and recycling in-house ,” observes Harrat . “ Another way we ’ re saving companies significant amounts of money is through selling or leasing certified pre-owned phones .
“ Leasing also gives the end consumer the device they really want for an affordable monthly fee . This does not necessarily mean the ‘ latest and greatest device , as even pre-owned devices can serve customer demand . The key to success in a saturated market is consumer choice , after all .”
Enhanced flexibility Brightstar has become increasingly innovative in its bid to deliver comprehensive , personalized mobile services , tailored specifically for its respective markets and customer demographics .
“ Some trends are clear . There are different kinds of phones sold in different kinds of stores , but others are less so ,” adds Harrat .
“ Phones that perform better from a network coverage perspective do better in the metropolitan fringe areas where coverage may not be as good as in the central areas , and those areas are constantly changing . We develop algorithms to understand the choices people are making when buying a handset .
“ It ’ s a very complex purchase
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