Technology Magazine April 2018 | Page 74

Chief Information Officer Lutz Beck discusses how Daimler Trucks Asia is working to drive connectivity across the commercial vehicle industry and to transform it into a data driven organisation

Housing an envied and world-class reputation , Daimler Trucks Asia ( DTA ) has cemented its presence as a leader in manufacturing and transportation . An integral subsidiary of manufacturer Daimler AG , the organisation has worked to transform its existing business model and diversify its portfolio , developing new products and services to sell to its customers in an ever-growing industry .

However , in order for this to happen , its core vision has remained clear – to drive connectivity .
“ At DTA , we want to lead the commercial vehicle industry into the future and be number one in quality , innovation , customer satisfaction and places to work . We want to connect everything ,” explains Chief Information Officer Lutz Beck .
“ Our transformation is ongoing on an organisational level , but we are in the midst of a cultural change as well .”
74 April 2018