Technology Magazine April 2019 | Page 131

CLICK TO WATCH : ‘ T-MOBILE – HOW WILL 5G CHANGE EVERYTHING ?’ 131 Nielsen Mobile Insights reported in early 2017 that T-Mobile had ranked first in customer service satisfaction through the entirety of 2016 . In the company ’ s press release at the time , Legere said : “ We have the best care team in the business – at this point , that ’ s not even up for debate . But , like everyone else at this company , our care team takes ‘ we won ’ t stop ’ pretty literally . They ’ ve got their sights on being the # 1 care team in any industry , anywhere – not just wireless .” T-Mobile has made good on this promise as its
subscriber base continues to boom . In January 2019 , T-Mobile ’ s Q4 2018 report highlighted the net addition of 2.4mn subscribers to its network , making the quarter its best ever for acquiring new customers . Since 2013 , at the advent of the Uncarrier marketing strategy , T-Mobile ’ s customer base has rocketed upwards by 46mn , bringing the total to 79.7mn at the end of 2018 . In the same report , T-Mobile noted : “ Not only are customers coming to T-Mobile , but they are also staying longer . T-Mobile posted its best-
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