SAP
A comparatively recent strategy of inorganic growth at scale has significantly expanded SAP ’ s markets and furthered its ownership of the intelligent enterprise . We speak to the strategy ’ s architect Arlen Shenkman , Executive Vice President for Global Business Development and Ecosystems at SAP
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AP is the defining enterprise software company of our time . Industry leaders in almost every sector , private and public , were getting to grips with the concept of enterprise resource planning ( ERP ) back in the 1990s when , in the face of determined competition , SAP succeeded in adapting to the rapid evolution that was taking place at the turn of the century . Not only did it expand its platform to embrace additional functionality , but it started to prepare itself for the exodus from on-premise enterprise software to the as-a-service model that resides in the cloud today . SAP ’ s is the fastest growing business cloud by a wide margin .
At its inception , the company had a strategy of having regional resellers but today it is reaping the benefits of having decided very early on that it was going to be a global company . It entered China in the early 1990s and now China is its fastest growing market
APRIL 2019