153 the Plymouth Rock Direct Response Channel has grown significantly . “ We plan to grow our business quite rapidly over the next several years and feel our multi-channel approach to distribution should fuel growth in these new states for both our direct and independent agent channels ,” Lyons explains . Throughout this journey , he is confident the organization will not lose the unique touch that led to this success in the first place , with customer service being at the forefront of everything it does .
“ Plymouth Rock was founded on the principle that a higher standard of customer service would make us stand out in an already-crowded industry . Treating our customers with courtesy , valuing their time , and understanding and empathizing with their issues has been crucial to our success . That is still part of our DNA . We respect the brand equity that Plymouth Rock has built since day one and honor our cultural values .”
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