Technology Magazine April 2019 | Page 171

ENTER GLIDEWELL . IO
hardware engineering , CAD / CAM software and material sciences .
The launch of BruxZir solidified Glidewell as the leading manufacturer of zirconia materials for the dental market . Zirconia ( zirconium oxide ) is an ideal material for making dental restorations thanks to its toothcolored shading and impressive durability , and BruxZir is the top selling brand in the United States , having been prescribed for more than 18mn restorations . Its rapid adoption by dentists and patients alike has spearheaded a global shift from full-cast and porcelain-veneered restorations to monolithic ceramic crowns and bridges .
ENTER GLIDEWELL . IO
Far-sighted investment in material science made in the first decade of this century paved the way for the development of the software- and hardwarebased technology that is transforming Glidewell Dental , and disrupting global dentistry , Selberis believes . When it comes to restorations , dentists expect reliability , speed and consistent quality . Traditionally they are accustomed to dealing with small dental laboratories employing five people or fewer , where
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EXECUTIVE PROFILE
Mike Selberis Mike Selberis graduated from California State Polytechnic University , Pomona , in 1987 with a B . S . in Electrical / Computer Engineering and joined Glidewell in 2008 as CIO . He has more than 22 years of engineering and management experience . Selberis currently holds a seat on the ADA and ISO Standards Committees for CAD / CAM , assisting in the development of an industry standard for CAD / CAM interoperability . In 2016 , he was promoted to CTO .
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