INNOVATIVE SOLUTIONS
SGK
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INNOVATIVE SOLUTIONS
Through an effective blend of creative , technical and business-orientated individuals , SGK has built a collaborative culture which places technology firmly at the center . Developing products , such as packaging and ads , as well as PDF files , renders , metadata and more , the company ’ s creative brands such as Brandimage and Anthem support the establishment of brand identities and effective marketing communications and programs that enable its clients to strengthen their overall positions in their chosen market .
“ Our Equator brand focuses on the unique needs of retailers , while IDL creates exciting and interactive instore displays and immersive brand experiences . Our production brands also bring strategies and ideas to life . Schawk produces brand assets and protects brands , ensuring flawless execution and consistency , while Saueressig delivers rotogravure solutions and technical expertise in the reproduction of brand assets ,” says Estellon .
As brand owners continue to experience complex demands stemming from a rapidly evolving marketplace , SGK ’ s long-term technology roadmap has focused on simplifying , standardizing and automating services , applying a manufacturing approach to the creation of marketing deliverables . “ This removes unnecessary hidden-factory costs by creating and managing content seamlessly across systems and marketing channels while offering greater agility in the creative development process ,” affirms Estellon .
“ The guiding principle of our roadmap is to embrace leading-edge concepts without carrying legacy debt
APRIL 2019