SGK
190 options , brand products will need to be available not just through traditional packaging , but through a multitude of e-commerce channels . The marketing supply chain will therefore need to become nimbler in providing marketing assets . This , coupled with store brand competition and changing consumer tastes and behaviors will provide brands with increased opportunities to utilize innovative , connected packaging solutions , and differentiate themselves with the types of experience and information offered .
“ The time to produce assets has also been impacted , not only as a result of technology , but shifting market expectations ,” says Estellon . “ For example , we ’ ve been able to build a supply chain for easy access production . Historically , if you see a picture of a liquor in a magazine , this seems to be a photography asset . We would book a photographer , a studio , and take a picture of the assets . These are renders now . We take models to bottles , take the models to liquid , we take the packaging we develop , and we build a render for all the liquor brands in the world . We are able to build a supply chain in weeks . Eight or nine projects , that ’ s
APRIL 2019