“ HubX is an interface which grants clients greater control , visibility , efficiency and access to data for all content projects , from brief to asset release , and will bring a number of innovations to the fore ,” explains Estellon . “ HubX will put you in control of your content workflow by simplifying tasks through automation , connecting to back-end systems to enrich project data points , driving process efficiencies . It also delivers real time reporting , and showcases project data and spend , revealing quality insights .”

“ Previously , we didn ’ t have a global ERP system . We now utilize SAP as our middle office to produce a single view of data . We ’ ve been transforming our production line , and partnered with Hybrid to revamp our digital production environment ,” he adds . “ We want to focus on operational improvements that bring customer value : efficiency , quality of artwork and velocity / responsiveness . This extends towards simplifying , streamlining our processes , and empowering employees with digital tools to help deliver better customer outcomes . HubX brings the value of that investment directly to our clients .”

The transformation of SGK ’ s digital infrastructure has been fully tied together through its strong Application Programming Interface ( API ) system . Leveraging readily available microservices from Amazon Web Services ( AWS ), the company has even built a robotic process automation ( RPA ) tool called Logic Builder to complement

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