SGK
198 gain access to the platform . I think it ’ s really game changing in our industry , where we want to change the way our clients do business with us .” However , although sales are a vital part of overall brand performance , accessing metrics such as views , clicks and likes all factor into how consumers now engage with digital content . Consequently , brands will need to take a closer look at the array of content consumed , which all filters into a company ’ s brand strength .
To counteract this , SGK has successfully launched an array of its own internal startup brands , enabling clients to address specific tools across the supply chain , either independently or in conjunction with the company ’ s other services . “ ColorDrive , for example , helps clients manage their print quality by providing a cloud-based
APRIL 2019