25 THE INTELLIGENT ENTERPRISE
25 THE INTELLIGENT ENTERPRISE
The word ecosystem in Shenkman ’ s job title reflects the realities facing business today . A holistic view of organizational activity as an organism or a living entity influenced by the activity and changes in every place , internal or external , that touches it , is made possible by the convergence and management of data in the cloud . We can see here the beginnings of what SAP today describes as the intelligent enterprise . In this new world the notion of categories is perhaps invidious , but that said , the most recent SAP acquisition ($ 8bn ) of Qualtrics has outlined a new category , that of experience management ( XM ). The experience economy is a reality – 80 % of customers have chosen to switch brand because of a negative experience and the impact of yearly loss of trust due to abuse of data privacy and brand loyalty is put at a staggering $ 2.5tn , and the estimated market size for customer experience solutions , platform and integration to operational systems stands at $ 100bn .
www . gigabitmagazine . com