CLOUD COMPUTING
36
In your opinion , what gives Amazon Web Services ( AWS ) a competitive edge in the cloud computing market ? There are three things that are different about AWS . The first is that we ’ re unusually customer- focused . A lot of companies say this , but very few walk the walk . Most of the big technology companies are competitor-focused . That can be a very successful strategy , it ’ s just not ours . 90 % of what we build is driven by what customers tell us matters to them . The other 10 % are things we hear from customers where they may not articulate exactly what they want , but we try to read between the lines and invent on their behalf .
The second is that we ’ re long-term oriented . We ’ re building relationships and a business that lasts , and you do that by doing right by customers over a long period of time . An example that ties this all together is a capability in our support function called AWS Trusted Advisor . We ’ ll look at customers ’ utilisation of our resources , and if they ’ re low or idle , we ’ ll reach out to them and say , maybe you don ’ t want to spend this money right now . Over the last couple years , we ’ ve used AWS Trusted Advisor to tell customers how to spend less money with us , leading to hundreds of millions of dollars in savings for our customers every year .
APRIL 2019