OSN
372 curate and scan it to ensure it is acceptable to distribute . “ As people consume it , we essentially write records into this immutable ledger , and as the provider of the content , customers can see who ’ s viewed the content , the time it was viewed , how long for and on what device ,” states von Benecke .
“ By developing our own cryptocurrency to support this , we have disconnected it from a legal monetisation value , which allows us certain flexibility with short form content . Every time somebody watches , we ’ ll provide one coin , whereas if long form content is provided , such as a movie , this is far more valuable and we ’ ll maybe give customers 100 coins . This can be turned into money or credit to upgrade services ,
gain access to our editing suite and more . We can use blockchain as a barter system .”
Looking to advance this further , OSN will look to develop this as a basis for a rewards system . If customers buy a family subscription , for example , a blockchain will be created for the whole family , providing trust and increased security with regards to customer data . It will also work to provide increased transparency with partners , such as Disney and HBO .
“ Every time somebody views our content or we air it on a live channel , we have to record how many people are viewing it to pay our licensing fees . If we use a blockchain , that data is immediately there . Studios can look at the
APRIL 2019