OSN
376 the best technology and use machine learning to find the best compression ratio . They look at each frame . If it changes a little , they apply a much higher compression ratio , and if things change a lot , they would compress that frame only a little . With this variable compression they maximise the reduction in file size , without reducing any of the quality ,” he explains .
For sports content in particular , use of augmented and virtual reality technology ( AR and VR ) is also picking up speed at OSN . Working alongside Microsoft with HoloLens to look at adopting similar tools within its sales channels , customers can experience the differences between high definition content and standard quality content . “ The platform is basically three screens which reflect the different qualities of content we have available . You can also access augmented reality through the platform , where we would see sports people that are in the match and the recent statistics for those sports people : how many wins , how many loses , etc . It ’ s probably going to become much more of a reality next year , where we will work with companies that have 360-degree videos to allow customers
APRIL 2019