OSN
378 has turned its attentions towards launching more Turkish and Arabic content , as well as new genres and content for women and children to become increasingly inclusive and cater to the needs of local citizens .
“ From a technology point of view , with the adoption of 4G and 5G we are going to have a customer base that is going to shift increasingly into digital . Investing in the cloud and building new platforms will help us navigate this ,” adds von Benecke . “ If something innovative is coming out , we want to remain at the forefront . We have new partnerships with Discovery and Netflix , we ’ re the first ( and only ) company in the world to put the Netflix application on our satellite boxe – you could argue that in itself is a very big digital transformation .”
Looking towards the future , OSN would like to personalise and localise its recommendations to our customers . Turning towards innovative startups such as Covatic , who are “ doing amazing things ” will see the business gain the ability to run machine learning algorithms on mobile devices to deliver the next level of information regarding how customers interact with OSN ’ s content and its digital platforms while on the move . “ Integrating this information with what
APRIL 2019