customers like to watch while they are traveling between meetings or on their daily commute , we can make sure users don ’ t waste their precious time searching for videos to watch , we will have them pre-downloaded and ready for you ,” explains von Benecke .
“ We ’ re not afraid to compete with Netflix . Netflix may have all the Netflix originals , but we have live , linear channels . We have real TV on our TV platforms , not just video . We cater for a much wider age range . There are a lot of people who prefer to watch the news on their particular news channel and watch it at a very specific time , rather than watch video content . I would say that the company would like to go down that direction where we address a wider audience and provide an increasingly digital focus .
“ We can now start focusing on the customer experience , on the technology and on the content . We are changing from relying on sport and western content to having a completely different content focus . Although customers haven ’ t seen it , these changes have gone on and they are really going to feel the difference .”
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