Technology Magazine April 2019 | Page 65

IMPROVE BUSINESS PROCESSES , IMPROVE BUSINESS SUCCESS
important because , according to Wrike ’ s Happiness Index , UK adults rank the importance of ‘ doing meaningful work ’ as their top driver in relation to job happiness . Just like marketers use analytics to measure the ROI of an advertisement , other departments can now see how their work impacts specific company objectives . This can go a long way to increasing their happiness , productivity , and desire to stay at the company .
IMPROVE BUSINESS PROCESSES , IMPROVE BUSINESS SUCCESS
Technology can certainly help to tighten up business processes . But the possibilities for the insights that executives can glean from implementing such technology are unprecedented in decision-making . Harnessing the power of digital technologies to improve business processes has never been more critical for organisations looking to discover new revenue opportunities , streamline operations , and distance themselves from the competition . Companies that embrace business transformation have the potential to disrupt their categories , and dramatically change the competitive landscape .
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