SOFTWARE SUBSCRIPTION
W hether we ’ re watching our favourite TV shows on Netflix or cooking dinner using a Blue Apron meal kit , we ’ re quickly becoming an economy of subscribers . In fact , according to research conducted by Zuora and YouGov , almost nine in ten people across the UK now have at least one subscription service . Elsewhere in the US , research by McKinsey also found that 15 % of online shoppers have signed up for one or more subscriptions to receive
70 products on a recurring basis . Subscription services aren ’ t just isolated to consumer products though , they ’ re also shaking up the tech world through the rise of Software-as-a-service ( Saas ) Solutions . Take Salesforce , for example , which provides cloudbased CRM applications for sales , service , marketing , and more , all through a subscription service . It ’ s proven to be a successful business model for the firm , and it ’ s one that has since been replicated by other companies like Microsoft , Adobe and Oracle too .
Tech veteran Tien Tzuo is widely recognised as a key thought leader in the SaaS space . He cut his teeth
APRIL 2019