CLICK TO WATCH : ‘ SUBSCRIBED 2018 OPENING VIDEO – THE END OF OWNERSHIP ’
73 disrupting their industry in the same way Salesforce disrupted software ,” recalls Tzuo . “ A light bulb went off and we realised that this is going to be a massive revolution : we call it the ‘ end of ownership .’ That year , Tzuo and his colleagues helped to evangelise the shift to a subscription-based model by founding Zuora , a subscription software management platform that would allow companies to enter the subscription economy and address the complex billing structure associated with it . This was a big jump : not only was Tzuo launching a new cutting-edge software platform , but he was also helping to usher in a new movement .
But why was now the right time for subscription services ? What sparked the rise of this new model ? Tzuo believes that , more than anything , the product economy is simply unsustainable . “ The basic principle behind it is that you shouldn ’ t have to own anything because it ’ s a hassle ,” he says . “ If a product breaks you ’ ve got to fix it , if it ’ s obsolete you ’ ve got to buy another one , or you may just accumulate products that you
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