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German multinational software giant SAP specialises in enterprise software . Since its founding in 1972 by former IBM employees , the company grew on the back of its enterprise resource planning ( ERP ) software . In more recent times , the company has embraced emerging technologies , with its latest SAP S / 4HANA ERP platform featuring cloud capabilities . Its data analytics solutions encompass finance , human resources , operations , sales and marketing . www . technologymagazine . com