233 though , is that we remain a small team where everyone plays a central role in trailblazing game-changing new ways of working in our business . People realize that they are having a real impact ”, explains Hansen .

While it is a lot of work to develop the new digital solutions , the biggest effort and success is to actually make the organisation at large adopt and change their way of working around the new solutions . “ Digitalisation fundamentally changes previous ways of working and takes away past flexibility and autonomy - either real or perceived . Our experience is that one needs a lot of positive encouragement and support , but in cases also the threat of consequences if people do not line up behind the new way of working ,” explains Sujan . This is all about change management and that is how InstaColr and Smart Factory is driving true impact within Clariant Masterbatches . www . technologymagazine . com