DIGITAL STRATEGY
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Such achievements have traditionally remained obscure , but James believes the possibilities enabled by companies such as Rackspace need to be promoted . “ When you go on the underground and you tap a card at one of the barriers , Rackspace is providing the systems underneath to run the oyster system . When you order a pizza , two for Tuesdays from a popular brand , and that pizza arrives at your door - that whole transactional process runs on Rackspace .”
The future is positive , however , with the technology leaders of tomorrow having been influenced in more passive ways . Raised on a technological diet , creative video games such as Microsoft ’ s Minecraft or the Sony-owned Media Molecule ’ s Dreams have a huge part to play in proving the creativity inherent to technological work . “ My children , like many children , use a game called Roblox ,” James explains . “ Using a piece of software called Roblox
APRIL 2020