AI
IBM ’ s Dibbe Edwards discusses product lifecycle management , how AI can help reduce complexity and the software-based transformation of the automotive industry
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With the ever increasing complexity of the products around us , companies are finding a coherent strategy towards product engineering has never been more necessary . Dibbe Edwards is Vice President , Offering Management for IBM ’ s Engineering Lifecycle Management portfolio , a group of five products relating to the development lifecycle of systems and software . Explaining her team ’ s responsibilities , Edwards says : “ We are responsible for everything from the strategy of the offerings that we deliver to client interaction . We really get involved in the industries and with our clients to ensure that our offerings meet their needs in the present and anticipate their needs for the future .”
Lifecycle management means a consideration of a product in all phases of its development , an already complex endeavour that has only become more head scratching as technology progresses . It is this problem that IBM ’ s platform is targeted . “ What our solution does is support traceability across that entire lifecycle .
APRIL 2020