85 clients and is , as Edwards explains , responding to that trend . “ They believe , and are seeing that , the real differentiation in the products and the cars that they deliver in the future will be the experience that they offer to the driver . Their view is that that experience is driven , not as much by the more traditional , metal parts of the car like the engine , but more by the software that the engineers deliver .”
Staying afloat in a changing industry will require responding to such trends by increasing the pace . “ The cycles of their vehicles had been five plus years in terms of coming out with new versions of their cars . They can ’ t do that anymore . They want to be able to do that in months , not years , and so they ’ re looking for engineering strategies that allow them to accelerate their time to market while maintaining their quality .” That pressure is created by trends such as autonomous vehicles , and the competition to bring the technology to the market , with significant ramifications for product development . “ Think about the complexity of being
www . technologymagazine . com