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Brand Value :

$ 254.19bn

Founded by CEO Jeff Bezos as an online book retailer , the company has since expanded to a huge variety of sectors , from smart assistants to audio books and , of course , an ecommerce empire . Bezos has recently announced his intention to step down , however , to devote more time to other projects including space firm Blue Origin . It lags behind our number one entrant by only a few billion dollars , while handily beating Google to second place .

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