Apple
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Jorge Láscar
Apple
Brand Value :
$ 263.38bn
It was somewhat of an inevitability that Apple clinched the title of most valuable tech brand in the world . After all , Apple has helped define the modern way of life with its release of the iPhone smartphone in 2007 . It has more recently pivoted to services , as with its streaming platform AppleTV + and gaming service Apple Arcade . 2020 was a record year for the company , which weathered the ongoing COVID-19 pandemic to release the latest range of iPhones .
“ Apple has helped define the modern way of life with its release of the iPhone smartphone in 2007 ”
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