MAREN COSTA
FROM : AMAZON TO : MICROSOFT
WAS : UX DESIGNER NOW : PRINCIPAL LEAD DESIGNER
Maren Costa first joined Amazon in 2002 . Having worked for 15 years on UX design projects in Amazon Go and Alexa Shopping , she co-founded the Amazon Employees for Climate Justice group in 2018 . During Covid- 19 , she was vocal about the conditions faced by Amazon ’ s warehouse staff and was fired . Costa said she looked forward to working with a company with a “ high bar for corporate climate responsibility ”. Microsoft has set a goal to become carbon negative by 2030 .
TRACEY TREWIN
FROM : MICROSOFT TO : MAGIC LEAP
WAS : GENERAL MANAGER NOW : CHIEF PRODUCT OFFICER
Tracey Trewin began working at Microsoft in 1996 , but has followed former colleague Peggy Johnson – who became Magic Leap CEO last August – to the augmented reality platform . Johnson put out a statement offering her reasons for poaching Trewin for the role : ““ Her expertise of harmonizing hardware and software development in partnership with enterprise customers , and their engineering teams , will be a key component in our next phase of growth .” technologymagazine . com 17