Flooid ’ s unified commerce solutions concentrate on the heavy lifting of basket management and pricing , leaving retailers free to concentrate on their customers
FLOOID
Flooid ’ s unified commerce solutions concentrate on the heavy lifting of basket management and pricing , leaving retailers free to concentrate on their customers
Ayear ago , give or take , PCMS rebranded as Flooid . But the decision to change the name of the company was far from a whim . A slew of vendors in the point-of-sale market had initial-based names , and PCMS wanted to break free from being clubbed in with POSonly providers . As Flooid was born out of PCMS ’ ashes , the board was intent on getting the message out that while POS was part of it ’ s offering , it wasn ’ t the whole package .
“ We felt doing a rebrand would create a bit of noise in the market ,” explains Flooid CEO EMEA Martyn Osborne . “ Point of sale is just one of the things we provide to retailers , but we ’ ve always provided a slightly different mix of capabilities beyond just POS . We were able to amplify some of the other things we do .”
Osborne , who ’ s been with the business for 24 years , took the helm at the time of the rebrand . His roles in product development and operations mean he ’ s been heavily invested in the operational side of the business .
Customer experience is at the heart of Flooid ’ s selfcheckout technology .
Essential retail It hasn ’ t necessarily all been a smooth ride . Many of Flooid ’ s customers are essential retailers : grocers , FMCG , health and beauty / pharmacy , all to some extent protected from the worst retail fallout from Covid- 19 restrictions on opening . Another vertical for the company is fast fashion , which has
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