Technology Magazine April 2021 | Page 265

FLOOID
MARTYN OSBORNE TITLE : CEO COMPANY : FLOOID INDUSTRY : TECHNOLOGY LOCATION : WEST MIDLANDS , UK
Martyn Osborne is EMEA
Chief Executive Officer , Group co-CEO and Group CPO of Flooid whose unified commerce platform technology is transforming the in-store experience and helping some of the biggest retail brands create frictionless customer journeys regardless of where a consumer decides to begin their shopping experience – whether it is online , in a store , or on a mobile app . and basket management on and offline , it doesn ’ t offer consumer apps . “ We provide all the heavy lifting ,” Osborne explains , “ and the key thing is pricing consistency . If you think about consumer applications , it ’ s very different to building industrial apps . And we ’ ve decided not to build the consumer applications because we don ’ t do enough of it to be good at it consistently , every day . We work with a couple of partners and we ’ ve also extended the platform capabilities so that the retailer themselves can build their own assets . And this is key

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