FLOOID
“ It ’ s no longer just how we ’ ll build the tool . It ’ s how can we build solutions that we can bring partners into the ecosystem that add value ”
MARTYN OSBORNE CEO , FLOOID
– in retail , we find that retailers want to build some of this capability in house rather than relying on a vendor to produce it .
“ It ’ s changed how we think about the product investment and how we think about the solution . It ’ s no longer just how we ’ ll build the tool . It ’ s how can we build solutions that we can bring partners into the ecosystem that add value . How can we bring solutions to market that enable retailers to build some of their own assets on top of that platform ?”
Headless commerce Flooid calls this approach the headless commerce platform . This architecture allows retailers the flexibility to separate the front and back end solutions and
268 April 2021