Cost has always been the driving factor to selling technology solutions at enterprise level . But sustainability is starting to challenge its dominance in the reps ’ patter
ETHICAL TECHNOLOGY
Cost has always been the driving factor to selling technology solutions at enterprise level . But sustainability is starting to challenge its dominance in the reps ’ patter
WRITTEN BY : ESAT DEDEZADE
Enterprise Resource Planning or ERP software has traditionally been sold on the basis of decreasing costs while improving efficiency – two core pillars that make up the foundations of any profitable business . While running supply chains , procurement , logistics and more through a single software solution is good news for a company ’ s bottom line , the positive impact ERP can have on sustainability is a factor that ’ s growing exponentially more important .
A report by Orange Business Services shows that 79 % of consumers are changing their purchasing preference based on sustainability , with 78 % stating that sustainability has become the primary way to drive product innovation . An overwhelming majority of respondents also believe that becoming more sustainable can help them save costs , benefitting the planet in the process .
In a world where the environmental impact of humanity has never been more exposed and a global pandemic continues to inflict widespread disruption and challenges , sustainability has become more than a mere byproduct of ERP solutions . For many companies , it ’ s now a topic that ’ s at the forefront of their transformation .
“ Cost , efficiency , and improving resilience will always be major drivers of digital transformation , but sustainability is now firmly a part of that conversation ,” says Matthew Woodcock , RVP , Customer Value Management
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