NTT DATA CORP

B2B is The Future As the 5G era matures , a shift in technology will also drive a new focus on B2B markets for NTT DATA and the wider telecoms industry . “ Our success and our clients ’ success in 5G will come from the B2B market ,” Higashiyama says . “ CSPs in the B2B market will provide not just connectivity , but also additional value-added services on top of that infrastructure .”

It will also require a more collaborative mindset and the forging of partnerships – approaches that Higashiyama admits the company has historically not engaged in . “ But now , in the 5G era , we need to strengthen our cross-industry activity .”

YASUHIRO HIGASHIYAMA HEAD OF GLOBAL BUSINESS , TELECOM & UTILITY SECTOR , NTT DATA JAPAN

The company ’ s partnership with Mavenir is a good example of this , Higashiyama adds : “ Mavenir can deliver cloudnative vRAN solutions , but in the B2B market , a non telco client requires a full-stack solution . On top of the private mobile network , the client will want to deploy some use-case applications . Mavenir cannot provide that , but as a system integrated and IT services specialists , NTT DATA is good at providing those solutions . So through our partnership , we can deliver that full-stack solution to all industries .”

Many other collaborative programmes are already underway . In LatAm , NTT DATA partnered with Facebook and Telefonica ,

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220 April 2022