furniture . Another unique product development has been our tower . node , which was originally designed for community sports field lighting , now reimagined with telecommunications in mind as well .”
This is just one component of Indara ’ s growth and diversification plan .
Another key strategic initiative is Indara ’ s digital transformation strategy , which consists of significant investment in all areas to improve our customer experience .
“ Digital transformation is something we are continuously doing to change the way we interact with our customers and our ability to provide a consistent and high quality customer experience ,” Robson states .
“ We ’ re investing in the latest technologies and platforms that will support smart data and high-tech digital interaction to enable our customers to get on site faster and easier . Internally , this will improve efficiencies for our business and enable us to scale as we grow .”
One of the areas that Indara is heavily investing in is its Digital Twin capability .
“ Digital twins are digital representations of sites that provide Indara and its customers with access to up-to-date site information , including information of each of our customers ’ equipment on our infrastructure . Integrating that level of detailed data into our systems will enable our customers to make more accurate and informed decisions than ever before ”.
“ Speed-to-market remains key . Digital Twin provides our customers with the information that allows for straight through processing and , therefore , faster , easier access to site .” technologymagazine . com 117