AMD CES 2023 Keynote Opening Video Together we advance
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Q . WHAT IS THE MOST IMPORTANT QUALITY IN GOOD LEADERSHIP ?
» As a leader , you must understand products and the technology you ’ re working on and the company ’ s business objectives . This helps provide clear direction and give correct feedback to the teams you manage .
I know our engineers are the true experts , so I give clear directions to the team on what the customer is expecting , what we need to deliver , and the timeline . I listen to the feedback from the team and support them in doing their job to execute our business plans .
Sometimes , that involves introducing new processes , obtaining new tools , or providing insight from other groups and typically removing roadblocks to help them to be as productive as possible .
Q . WHAT IS THE BEST PIECE OF ADVICE YOU HAVE RECEIVED ?
» ‘ Your aim should not be to develop software that passes tests ; your aim should be to develop software that never fails tests ’ – someone once told me this , and it has stuck with me throughout my career .
To me , everything comes down to the quality of the software you ’ re delivering . For example , in the data centre market , bugs are detrimental ; they have a significant impact , and it is crucial to consider how you will verify the quality of your software from the very start of every project .
So , I would say to younger Martin : it ’ s not just about developing software but how you build quality , reliable software – a rare skill in the industry .
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