“ It ’ s all about using data in the right way to engage with the customers more ”

ELLIOTT GREEN SALES DIRECTOR , GENASYS

Managing massive quantities of data With massive amounts of data on tap , how organisations handle that information is key . “ I don ’ t think many insurers have absolutely nailed what their key data strategy is ,” Moore comments . “ We do a lot of business with Lyft , the ride-share company in North America , and I ’ ll always remember the risk manager describing the insurance industry as ‘ data vampires ’, sucking up huge quantities of data and not knowing what to do with it .

“ For the most part , he was right . I remember meeting with an insurance

58 April 2023