DIGITAL TRANSFORMATION
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Now ! Is AI Interface and the Digitisation of Insurance a Necessity ?
WATCH NOW is about pulling out the key items that you actually need within that . “ We work with a lot of health insurers , which are now pushing a lot of messages to users to encourage them to perform more steps a day , for example , and rewarding them with lower premiums .
“ Research has shown that 80 % of illnesses are based on lifestyle . So , as an insurer , you are going to have fewer claims for health issues if people are doing more steps . It benefits both sides : it benefits the consumer who gets these rewards , and it benefits the insurer because fewer claims are coming in . It ’ s all about using data in the right way to engage with the customers more .”
“ Insurers can move on from metrics like people ’ s age and postcode and get to know their policyholders much better than they have done to date ”
SCOTT LOGIE CUSTOMER ENGAGEMENT DIRECTOR , SAGACITY
Protecting consumers ’ data The rising use of data is already providing benefits , but research from the University of Sydney , authored by Dr Zofia Bednarz , Lecturer in the Law School at University of Sydney , and co-authored by Dr Kayleen Manwaring , argued that the ‘ datafication ’ of insurer processes may fuel excessive data collection in the context of insurance contracts .
However , as Scott Logie – Customer Engagement Director at data business Sagacity and Chair of the Customer Engagement Committee at the Data and Marketing Association ( DMA ) – explains ,
62 April 2023