Technology Magazine April 2024 | Page 70

MICHAEL CONWAY TITLE : PARTNER AND AI TRANSFORMATION LEADER
DIGITAL TRANSFORMATION

MICHAEL CONWAY TITLE : PARTNER AND AI TRANSFORMATION LEADER

COMPANY : IBM CONSULTING UK & IRELAND
LOCATION : UNITED KINGDOM
Conway is an Executive Partner in IBM Consulting responsible for the Business Transformation Growth Platform . This includes Enterprise Strategy , Customer Transformation , Finance and Supply Chain , Data and AI , Talent Transformation and Promontory
Financial Group .
can be completed quickly whilst driving down the cost of marketing processes and improving ROI .”
Navigating challenges and ethical considerations Gen AI solutions and offerings are reshaping operational , functional and strategic landscapes across industries , but when it comes to ethics , Herbert explains that CEOs and leaders are struggling to know what to do and where to start .
“ Before organisations begin , they must develop a trusted , responsible AI framework and put in place an ‘ AI Centre of Excellence ’ to act as air traffic control for any future experiments .” This responsible AI framework , Herbert says , must cover things like ensuring that models are fair and unbiased , that they are transparent and can be explained , and that there is adequate corporate governance and accountability over data and its use .
“ This means thinking through how to safeguard consumers ’ data against unauthorised access , maintain the privacy of consumers ’ personal details , and ensure that AI systems don ’ t have a negative impact on humans , property and the environment .”
Michael Conway , Partner and AI Transformation Leader , IBM Consulting UK & Ireland , explains that while businesses acknowledge the need to balance innovation and trust , many are struggling with it .
“ IBM research found that 80 % of business leaders see explainability , ethics , bias , or trust as a major concern on the road to Gen AI adoption ,” he comments .
“ Leaders need to begin by building their GenAI applications on a solid foundation , using trusted , governed data and transparent , explainable AI models . At IBM we ’ ve built a governance layer into our watsonx AI and data platform for enterprises , so they can leverage Gen AI with confidence that they ’ re going to comply with ethical standards and other policies .”
70 April 2024