JIM RUDALL TITLE : HEAD OF EMEA COMPANY : INTUIT MAILCHIMP LOCATION : UNITED KINGDOM
DIGITAL TRANSFORMATION
According to Conway , hyperpersonalised journeys created by Gen AI promise to totally transform how companies connect with customers and employees .
“ Using true 360-degree customer data from across sales , marketing , and service functions , it can tailor experiences and determine the “ next best action ” that will help a company engage a specific customer ,” he says .
“ For example , a financial services company could use Gen AI to rapidly analyse their own customer data
Gen AI to drive the evolution of CX Going forward , Rudall predicts that customers are going to expect far more personalisation in how brands are communicating with them . “ The future of email marketing and customer experience is evolving to be hyperpersonalised . AI is accelerating new methods for marketers to connect to their customers , and it will help them tailor their communications for better engagement and impact . This allows teams to focus human creativity towards the ‘ why ’ and ‘ what ’ of communication , whilst AI handles the ‘ how ’.”
JIM RUDALL TITLE : HEAD OF EMEA COMPANY : INTUIT MAILCHIMP LOCATION : UNITED KINGDOM
Rudall has spent 15 years in commercial leadership roles in ecommerce and Martech , initially at Experian Marketing services before founding his own consulting firm . He joined Shopify as Head of Revenue for EMEA in 2020 before moving to Intuit Mailchimp in April 2023 as GM for EMEA . technologymagazine . com 73