DIGITAL TRANSFORMATION
– as well as data from social sources and partner organisations – to determine which customers are most likely to take various actions , from opening a new checking account to investing assets to applying for a loan . Gen AI can then help bankers achieve true one-to-one marketing with a personalised strategy and automated , point-in-time customised offers , translated into the customer ’ s preferred language .”
With research showing that 73 % of customers worldwide expect brands to understand their unique needs and expectations , Rutter also advocates a 360-degree approach to customer service , which starts with a strong foundation of customer insight .
“ A data-driven approach to retail management helps brands better understand trend forecasts and custom journeys , ensuring that the shopping experience is catered to each customer and their unique needs ,” he says .
“ Gen AI is the first technology to truly integrate front line service with internal data processing , resulting in retail systems that are engineered for memorable customer engagement . Soon , AI-powered retail will become the industry standard , meaning that businesses who rely on outdated customer service models risk being left behind . Matching customer expectations with innovative retail solutions , Gen AI is adding a whole new dimension to customer-brand relationships .”
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