AI & ML
T he automotive industry faces unprecedented pressure to accelerate vehicle development cycles. As cars become more technologically complex, and the industry shifts toward software-defined vehicles, manufacturers must process increasing volumes of test data while reducing time to market.
This means that traditional development methods, which relied on physical data transfer and manual analysis, no longer meet the demands of modern vehicle complexity – leading manufacturers to require real-time access to test data.
BMW Group has addressed this challenge by transforming its vehicle development process through cloud computing and AI, moving from manual data collection to real-time analysis using Microsoft’ s Azure platform.
148 April 2025