BMW development process transformation The cloud-based system has doubled the volume of vehicle data processed while increasing analysis speed by a factor of 10, reducing the time required for insights from days to hours or minutes.
“ The MDR system has been critical for the development of all our cars since 2020,” Christof says.
The platform also enables engineers to send configuration changes back to development vehicles for additional testing, creating faster feedback loops.
The company continues to explore additional Microsoft services, including Microsoft Fabric for unified data management and visualisation.
“ There are always new and innovative Azure features – and our development process benefits strongly from that,” Sebastian notes.
“ Azure is the turbocharger for delivering the right data to the right person on a large scale,” Christof adds.“ BMW has always blended luxury and performance with cutting-edge technologies. With Microsoft’ s cloud and AI leadership, we could capture the potential of our MDR system to accelerate development of our innovative cars.
“ The MDR, powered by Microsoft Azure, ensures BMW reliability and quality long before the cars hit the road.”
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